CSR Yuchai holds the first dealer Conference for w

2022-08-09
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Win win cooperation CSR Yuchai held its first dealer conference

win win cooperation CSR Yuchai held its first dealer conference

China Construction machinery information

Guide: it is reported that recently, CSR Yuchai held its first dealer conference in Shanghai. Zhang Zhengqing, chairman of CSR Yuchai, Yang Zhanming, general manager, Zhu Dade, executive deputy general manager, Wang Hongjian, the chief engineer, and WAN Xiaohua, deputy chief engineer and director of the technical center, and other leaders attended the meeting. Marine engines from all over the country

it is reported that recently, the first CSR Yuchai dealer conference was held in Shanghai for various reasons. CSR Yuchai chairman Zhang Zhengqing, general manager Yang Zhanming, executive deputy general manager Zhu Dade, chief engineer Wang Hongjian, deputy chief engineer and director of the technology center Wan Xiaohua and other leaders attended the meeting. Representatives from 57 dealers in marine engines, land-based generator sets and engine accessories (services) from all over the country attended the meeting

at the meeting, CSR Yuchai introduced its products and marketing policies to the dealers, and conducted in-depth exchanges on the market situation, coping strategies and details of cooperation. At the same time, it also awarded licenses to representatives of land-based power generation and marine machinery dealers

Zhang Zhengqing delivered a speech, focusing on the company's development prospects, innovation capabilities, brand building and other aspects. He said that in order to ensure the connection between product supply value and customer demand value, the company will take a variety of ways to further improve the sales network and after-sales service network, such as creating a dealer model to make the information transmission more efficient and effective, so as to achieve the goal of providing timely and high-quality market sales and services. We regard the dealer as the extension of the company's marketing. In addition to entering good products, preferential policies and good services, we also need to input the company's corporate culture, brand management, tight range and pressure relationship test to the dealer: press the idea according to the preset schedule. The company will introduce perfect supplier management methods, realize the real integration of manufacturer value through incentives and other means, build a strategic partnership, and jointly promote the products and services of "Nanyu" brand

Yang Zhanming hopes that dealers will base themselves on CSR Yuchai brand, give full play to their own advantages, comprehensively capture market information, deeply analyze user needs, actively tap potential markets, and work together with the company for healthy development

it is reported that in order to quickly improve CSR Yuchai's market share and brand influence in the field of marine engines and land-based generator sets, CSR Yuchai will further increase its cooperation with dealers. In order to simply evaluate the sexual ability and breadth of its torque measurement system, CSR Yuchai will establish a win-win dealer sales service model; Select and cultivate a group of loyal and reliable partners, form a strong sales and service network, and jointly promote the installation of independent brand engine products in the field of marine and land power generation in China. In order to promote the benign development of the dealer team, CSR Yuchai has established a strict dealer evaluation management system to manage dealers' access qualifications, operation management, performance evaluation and other management work

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